TEXTILE

DUST AND SCRATCHES

FACE COUTURE

GLOWING FACE

COMPANY BACKGROUND 

what we know as H&M today was in 1947 a tiny, newly opened women's store in vasteras, sweden, originally named "Hennes" whiich is swedish "for her's".

Hennes underwent its change 1968 when the founder  Erling persson purchased a hunting and fishing store. 

That equipment store was called   Mauritz widfores, leading to what the world now knows as H&M.

The first store to be opened in united states was in NY, was in year 2000

OVERVIEW OF RANGE OF MERCHANDISING 

H&M has a wide range of products that is divided into numbers of different concepts for women, men, teenagers, children's and cosmetics.

       THE BRANDS are 

     

                                                

                                         AREA OF SPECIALIZATION

it is known for its fashion forward clothing store and accessories for men, women, teens and kids. Its vast product pool includes tops, jackets, underwear's, jeans, shoes, swimwear, lingeire and many more

          

                    

BUSINESS STUCTURE

The business concept of h&m is very clear, it is offering to clients qualitative fashion clothing for low price. The company has its own team of designers, its own team of interior designers, its team for purchasing other brand's production.

It usually stocks up h&m cosmetics supply, making sure that those products will be cheaper than in other stores

LONG TERM OBJECTIVES ARE: these objectives are set in seven key areas - productivity, profitability, competition, employee development, employee relations, technological leadership and public responsibility and show were company wants to be when they are achieved. long term objectives have to be motivating, flexible, measurable, suitable, understandable, realistic and acceptable by employees

    

                            MARKETING  

                                                                                  They market through campaign which are designed to be clear and
simple and aim to inform. the customer of what is new at H&M

Each season the strive to feauture models with different looks, style and cultural backgrounds to advertise their concepts for women, men teenagers and children's.  

                  PRODUCTION

H&M  proves to be good at productivity cheap products of reasonable quality, inspired by the latest catwalks trends, with daily new products in store, the H&M states - Every other fashion company offering a broad range of product for a broad range of people, H&M seems to be doing well 

         SUPPLIERS FOR THE COMPANY

Many of their products are made in some of the world's poorest countries. Rather than coming their own production factories.

H&M buy their merchandise from about 900 independent suppliers and connected to 1,900 factories & and about 1.6 million people.

SALES PROMOTION

Sale promotion in H&M's is made in two different ways. while H&M's sales is only is done stores, they have their sales divided between online, catalog and retail stores, so sales promotion has to be handled differently. Here, H&M is not as focused on service and personal selling and i find the reason to its great success is mostly because of its business concept to offer the latest trends of great quality to the best price not to charm the customers with excellent service. 

        
                 

         LATEST PROMOTIONAL CAMPAIGN

The latest promotional campaign is for the costumer who has allergies against some fabrics, so they made a collection of 100% cotton 

 

some collection names are pool side , living in Paris and consensus   

      

BRAND NAME AND THE SLOGAN 

      

        Makoo 

                                     Style in Comfort

Activities would be

  

1) Each person will paint their t-shirt or scuff, which will be given by us and they could take it

2)Free styling tips on clothes, hair and hijab.

DEFINITION OF AQL AND DIFFERENT KINDS OF LEVEL

Definition of AQL: The AQL (Acceptable Quality Level) is the maximum per cent defective that for the purpose of sampling inspection can be considered satisfactory as a process average. 

Table: Sampling plan for shipment inspection:

Lot or Batch size	Sample size Code Letter	Sample Size	Acceptable Quality level
			2.5		4.0		6.5
			Ac	Re	Ac	Re	Ac	Re
2 – 8	A	2	0	1	0	1	0	1
9 – 15	B	3	0	1	0	1	0	1
15 – 25	C	5	0	1	0	1	0	1
26 – 50	D	8	0	1	1	2	1	2
51-90	E	13	1	2	1	2	2	3
91-150	F	20	1	2	2	3	3	4
151-280	G	32	2	3	3	4	5	6
251-500	H	50	3	4	5	6	7	8
501-1200	J	80	5	6	7	8	10	11
1201-3200	K	125	7	8	10	11	14	15
3201-10000	L	200	10	11	14	15	21	22
10001-35000	M	315	14	15	21	22	21	22
Source: ANSI/ASQ Z 1.4 The Sampling procedures and table for inspection by attributes

How to Read AQL table?

Lot or Batch size: This means total how many pieces inspector is going to check or inspect. (i.e. if you have been offered a shipment of 600 pieces order quantity, the batch size of this shipment will fall under 501 to 1200 pieces (Code-J)

Sample size Code letter: This code is indicative a range of batch size. (Code 'G' means your lot size range is from 151 pieces to 280 pieces.

Sample size: It means that how many pieces will be picked up for inspection from the total offered pieces (Batch).

Ac (Accepted): The number in this column denotes that if the inspector finds up to that much defective pieces the shipment will be accepted by buyer.

Re (Rejected): On the other hand number in this column denotes that if the inspector finds that much defective pieces or more than the listed number, the shipment will be rejected (or asked to the manufacturer for 100% inspection and re-offer for final inspection) by buyer.

Example: Suppose you have been offered a shipment of 1000 pieces for inspection. Select the range from table, it is 501-1200. Now from table you have to select number of sample you are going to actually inspect. According the above table you will select 80 pieces out of 1000 pieces. Now assume that you are inspecting at 2.5 AQL. So, after inspecting all 80 pieces if you find 5 or less than 5 defective pieces will accept the shipment. And if you find 6 or more than 6 defective pieces in 80 samples you will reject that shipment.